March 29th, 2016
Most pet foods that claim to be “natural” or “holistic” are indeed not! All you need to do is look at the official definitions of these terms to understand what I’m saying.
The standards for pet food labels are set by the Association of American Feed Control Officials (AAFCO). AAFCO’s definition of natural is:
“a feed or ingredient derived solely from plant, animal or mined sources, either in its unprocessed state or having been subject to physical processing, heat processing, rendering, purification, extraction, hydrolysis, enzymolysis or fermentation, but not having been produced by or subject to a chemically synthetic process and not[...]