September 29th, 2015
Most veterinarians are out of touch. That’s the conclusion of a new study.
Recently, a consumer research company looked at over 2 million conversations about pet care that appeared in online forums, on blogs, and on Facebook in 2014. They found that for veterinarians, “preventive care” was all about vaccines, spay/neuter, and parasite control. Meanwhile, pet owners were concerned about the role of diet, exercise, care, play, and emotional well-being in their pet’s health.
Also, 81% of pet owners consider that they themselves are primarily responsible for preventive care. Only 19% believe it’s up to their vet. This flies in the face[...]